Lead and manage social content for 5+ channels for multiple organizations.
Create and maintain consistent content calendars for senior leaders.
Collaborate with cross-functional teams to provide excellent content for posts.
Micro-content different blogs, SEO articles, videos, and graphics into several pieces for various social posts.
Test and tweak different strategies for continuous improvement.
Research best practices and use social media management tools to monitor analytics such as engagement, mentions, and follower status.
Use tools like Canva, Microsoft PowerPoint, and Adobe Photoshop to create engaging graphics, images, and videos as needed.
I presented Capacity’s social media strategy alongside the Senior Graphic Designer to the entire company. Some background - I inherited a broken social strategy when I first started my position. We went from posting on social media everyday to only 2-3 times a week. As you can see from the graphs, when we cut back on the amount we were posting, engagement soared. We started focusing on quality over quantity, and it showed!
When starting at MacStadium, social content was nearly non-existent. The account was posting once a week (maybe) and the copy was bland. When I came onboard, I made it my mission to bring engaging, interesting, and consistent social strategy to MacStadium. Ramping up to posting nearly 5 times a week, I saw significant results.
Viral Post Spotlight
LinkedIn is where senior leadership lives. Posts with people and teamwork work best here (in my experience). Here are some results I’ve accomplished curating content on MacStadium’s LinkedIn:
155% increase in impressions
184% increase in clicks
7000+ increase in followers and counting
Twitter (X) and Threads
It’s all about knowing your audience when it comes to social media. Compared to LinkedIn, the audience on Twitter and Threads (for MacStadium) are end-users, meaning they love memes, technical articles, and practical content.
Published content on four social media channels with a focus on LinkedIn, growing followers by 40% in 2022 with overall engagement increasing by over 60%.
Created engaging, unique content, copy, and graphics on three different social platforms with a focus on increasing demo sign-ups.
Every year, my family puts together a Christmas light show, and I run the Facebook page for it. My main goal is to raise awareness for the show and local charity each holiday season. Fun fact - In 2019, we put together a St. Louis Blues Stanley Cup song and went viral from our videos online and submitting to a few local news stations.
When I attended Missouri State University, I was the Public Relations Chair for the Love Your Melon organization at MSU. My goal was to raise awareness for Love Your Melon’s mission and to increase sales (every purchase marked from Missouri State University got added to a list where we competed with other organizations across the country.)