From the first thought to the final send, I enjoy the whole process of creating marketing emails and campaigns. Here’s a look into my email marketing experience:
Outline and create engaging content for 5+ monthly campaigns.
Ideate alluring subject lines to increase open rates.
Collaborate with marketing ops to A/B test subject lines, format, and CTAs.
Curate content around different CTAs and goals.
I have created and managed content for several monthly campaigns targeting different ICPs and industries. I’ve learned the value in taking a single piece of content and using it in multiple different ways.
A/B Testing
MacStadium’s audience consists of highly technical iOS and macOS developers and engineers, who love educational and to-the-point content. The text-focused newsletter actually preformed better - 44% more clicks compared to the graphics heavy email.
Working with marketing operations, I narrowed down a list of targeted individuals to send them a nurture campaign. This one in particular was focused on reengaging an audience who had previously interacted with Capacity’s content, with the ultimate goal being to schedule a meeting with the sales team.
When it comes to nurture and re-engagement emails, it’s crucial to know what grabs your audience’s attention. In the emails above, the target audience absolutely loves to see MacStadium’s ‘thousands of Macs in racks’ in the data centers.
Product announcements are a huge part content marketing. Working closely with Product, I crafted detailed and engaging content to let users and prospects know about new product offerings, complete with clear CTAs and graphics that stand out.
I collaborated with event marketing to curate pre and post event content for in person and virtual webinars and conferences. This included creating playbooks for ground team members, building landing pages, and organizing relevant one pagers and articles to share.
