Hi there! Welcome to my professional portfolio. I’m glad you’re here!
I have several years of marketing experience in industries including B2B technology, SaaS, IT, and fintech. With years of expertise in managing content across different channels end-to-end, I’ve built my career around creating stories that drive measurable results. My top strength is leading content strategy while executing cohesive campaigns and projects that contribute to revenue goals.
TL;DR — I can do it all.
Whether it’s learning new ideas about SEO/AIO/GEO to optimize for AI search or repurposing content across the funnel, I love testing new ideas to see what sticks (ask me about the cool ways I’ve used AI in content marketing). And of course it takes a village. I’m skilled at collaborating cross-functionally with design, product + product marketing, sales, communications, and demand generation to make the dream a reality.
If you’re looking for someone who specializes in watching content come to life from concept to execution, I’m your gal. 👋
Here’s my approach to content strategy:
Everything is rooted in the customer challenge — What problems do they have? Why do they have these challenges? How can our solution help?
Repurpose and reuse. Starting with a main goal/purpose, creating a few rock solid pieces of content, and using those as pillars to branch off from help streamline previously scattered content processes (plus gives target audiences a more cohesive look at what your company does).
Keep the human POV. Marketing content (especially B2B brands) can be somewhat stiff. Keeping content relatable and polished is what keeps audiences coming back for more. AI tools can help accelerate content workflows and creation, but shouldn’t be solely relied on as the end-all-be-all.
